PARIN HEIDARI
The Museum of Art + Light
10.2.2025
PARIN
HEIDARI
Iconic and the Museum of Art + Light are honored to present the next chapter of the Permanent Collection Series with a landmark release featuring the visionary work of Parin Heidari.
In a departure from previous releases, Heidari collaborated with the Hi-DARS Lab at Texas Tech University, harnessing robotics to reflect her ambidextrous artistry. This special offering invites collectors to engage with both physical and digital expressions of her practice, continuing the Museum’s mission to champion digital art and expand its role within the canon of contemporary culture.
Art vs. Code
Two Collector Pathways
PATHWAY ONE
Art vs. Code: 1/1s
In an exceptionally limited release, this collection showcases progress imagery as robotic arms—trained on-site by Parin Heidari—mimic and recreate her ambidextrous style. The result is 29 unique 1/1 NFTs, each capturing a distinct moment in the creative process, allowing collectors to acquire the piece that resonates most with them.Each 1/1 also includes the opportunity to purchase a matching hand-signed and numbered print, forming a singular pairing of physical and digital.
NFT Price: $750 USD
Matching Print Price: $500 USDPATHWAY TWO
Art vs. Code: Edition of 150
A limited edition of 150 digital works, all featuring the final image from the robotic performance. Collectors of this edition will also have the option to purchase a matching print.NFT Price: $150 USD
Matching Print Price: $150 USD
Digital and print edition Art vs. Code #29 from this series will be accessioned into the Museum of Art + Light’s Permanent Collection.
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About
Art vs. Code
As an ambidextrous artist, I draw with both hands simultaneously—an intuitive choreography that produces intricate, flowing compositions. This practice shaped my collaboration with the Hi-DARS Lab at Texas Tech University, where we explored how robotics and code could reflect the expressive gestures of the human hand.
We created a system where two industrial robotic arms were programmed to mirror my dual-handed movements. More than mechanical replication, the machines became extensions of my body, translating analog gestures into precise, choreographed performances in space.
This project also draws from my synesthesia, where sound transforms into shape, color, and line. Rooted in music, my visual language guided the robots through pre-encoded instructions derived from my drawings, bridging human intuition and machine logic in parallel interpretations.
The result, Ambidextrous Robotic Light Painting, began as twelve intertwined portraits—each traced in continuous curves—that evolved into frameworks for robotic motion. Using light, long-exposure photography, and videography, the lines expanded into a language across 2D, 3D, and 4D, where time, space, and gesture converge.
Now exhibited at the Museum of Art and Light, the work exists as both installation and performance: a dialogue between gesture and code, analog and digital, human and machine. Here, technology acts not as a replacement for creativity but as its amplifier, extending artistic expression beyond the hand and into space itself.
About Parin Heidari
Parin Heidari is a multidisciplinary, ambidextrous Iranian artist based in the United States, known for her expressive one-line drawings and synesthesia-driven practice.
Heidari studied Fine Art in Iran and earned a BA in Industrial Design and Visual Communication from Politecnico di Torino in Italy. Her work is deeply informed by her multicultural background and professional journey across Iran, Italy, and The Netherlands. Before becoming a full-time artist, she spent 15 years as a Creative Director and Graphic Designer, working with major global brands.
Since entering the Web3 space in 2021, her art has received critical acclaim, including being the only artist featured in every NFT collection of TIME Magazine’s TimePieces series. Her live ambidextrous performances and collaborations with musicians such as Timbaland and Christian Burns have further established her presence in the contemporary art world.
Digital + Physical Editions
Each collector of Heidari’s Art vs. Code will have the exclusive opportunity to purchase a museum-quality print on Hahnemühle paper.
Pathway One: 1/1 Prints
Each collector will have the opportunity to purchase a hand-signed and numbered print
Print size: 12 x 20 in. / 30.4 x 50.8 cm
Print Price: $500 USD
Pathway Two: Editioned Prints
Prints are unsigned and unnumbered, but produced to the same museum quality
Print size: 12 x 20 in. / 30.4 x 50.8 cm
Print Price: $150 USD
*Buyers are responsible for any applicable import duties or VAT taxes on their print purchase.
About
Hi-DARS Lab
In collaboration with Hi-DARS Lab, these robots become Parin’s co-creators, translating hand-drawn lines into light and motion.
The Hi-DARS lab (Hybrid Intelligence Design and Architectural Robotic Systems), located at Texas Tech University’s Huckabee College of Architecture, is a design research hub dedicated to advancing the integration of Hybrid Intelligence, Architectural Robotics, and innovative Design Systems within architecture, the construction industry, and built environment technologies.
By developing integrated approaches that merge human and machine intelligence, the Hi-DARS lab systematically incorporates hybrid intelligence into design and building processes while also exploring the broader socio-cultural impacts of automation, machine intelligence, and robotics. The lab emphasizes the crucial role of design-build processes as influencers in social and environmental spheres, linking practical material applications with the broader, interconnected dimensions of ecological and societal frameworks.
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ABOUT:
THE RELEASE
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1/1 and Editioned Prints: This exclusive release is meticulously printed on museum-grade Hahnemühle Photo Rag® Baryta 315 GSM paper.
Hand Signed & Numbered: Every 1/1 print will be hand signed and numbered by Parin Heidari.
Print Size: 30.4 x 50.8cm (12 x 20 in.) -
Hi.DARS (Hybrid Intelligence Design & Architectural Robotic Systems) is a design research lab at Texas Tech University (Huckabee College of Architecture) focused on integrating human intelligence with machine/robotic systems and new design systems for artistic endeavors, architecture and the built environment.
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By collecting this piece, you are directly supporting the Museum of Art + Light’s mission to preserve and celebrate all forms of art for current and future generations. Your acquisition also supports the artist, helping to ensure they can continue to create and share their work with the world.
Public Mint Date
October 2nd, 2025 at 12PM ET / 9AM PT
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1/1's Available
28
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1/1 Mint Price
$750 USD / Paid Via ETH
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1/1 Print Price
$500 USD / Paid Via ETH or Credit Card
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Editioned Works Available
150
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Edition Mint Price
$75 USD / Paid Via ETH
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Edition Print Price
$150 / Paid Via ETH or Credit Card
About
The MoA+L Permanent Collection Series
The Museum of Art + Light’s Permanent Collection Series is a groundbreaking initiative designed to celebrate and preserve the evolving world of contemporary and digital art. This series features exclusive releases that bridge the physical and digital realms, offering collectors the opportunity to acquire limited-edition artworks from some of the most influential and innovative artists of our time.
As part of each release, a piece will be added to MoA+L's permanent collection, further enriching the museum's legacy and commitment to showcasing groundbreaking works. By curating these unique pieces, the Permanent Collection Series not only engages the global art community but also solidifies the museum's role in exploring the dynamic intersection of art and technology for generations to come.
The Museum of Art + Light
Conceived as the first contemporary art museum in the world to showcase immersive, digital, and permanent collections from inception—MoA+L will explore the limitless convergence of visual art, the creative process and digital technology.
About Iconic
At the core of Iconic’s mission is the integration of traditional art institutions and emerging digital networks.
Founded in 2015, Iconic is a global pioneer in expanding the reach of cultural institutions and the arts. Iconic partners with museums, digital artists, and brands to produce incredible digital and physical art for cultural collectors around the world.
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