Founded eight years ago, Iconic is a global pioneer in expanding the reach of cultural institutions and the arts. 

We help our partners reach new audiences and develop new revenue streams.  For cultural consumers, we provide unmatched access to leading cultural institutions, enabling them to collect world-class digital and physical artworks.

Iconic was conceived at the intersection of culture and emerging technologies during a period of global change. As the COVID-19 pandemic unfolded, the traditional means for appreciating and preserving art and cultural heritage were drastically disrupted. Recognizing the challenges facing cultural institutions worldwide, Iconic was formed to create digital solutions that could safeguard our shared cultural heritage and create sustainability for the cultural industry at-large.  

At the core of Iconic’s mission is the integration of traditional art institutions and emerging digital networks. We provide a platform and program that enables museums to expand their reach, interacting with a global audience without physical or geographic constraints. Simultaneously, we offer artists an expansive digital medium for expression, opening up new arenas of creativity, visibility, and collection.