How We Work
We deliver a seamless, end-to-end experience for our partners and our community of buyers. Our four-step process ensures each drop is as lively and powerful as the last.
At ICONIC, our approach to campaign creation is deeply collaborative. We partner closely with cultural institutions, tapping into their vast knowledge and expertise to ideate unique digital art initiatives that captivates art enthusiasts and collectors worldwide.
Every campaign is in alignment with our Partner's mission, engagement and revenue goals while enabling digital growth.
ICONIC partners with each institution to create customized digital art campaigns that increase global engagement and deliver digital revenue streams.
We work directly with curators, traditional and digital artists, and collection managers to create digital art campaigns that your patrons will love.
Strategy & Marketing
At ICONIC, we've built the largest base of digital collectors for museums in the world. In fact, our Art Pass has hit #1 worldwide in sales across Web3 twice.
Our methodology involves an integrated experience that encompasses social, traditional, and digital media, supported by our expertise in creative, technical and marketing fields. This comprehensive approach extends far beyond the confines of a typical digital collectible campaign. It's about creating an immersive, engaging experience that transcends the ordinary, connecting our partners with audiences in ways that are meaningful and impactful.
Our strategy is based on industry data & insights that maximize campaign success.
Launch & Grow
The ICONIC platform makes use of state-of-the-art web3 technologies to ensure a seamless experience for all users, be they artists, museums, or art collectors. The platform is designed to optimize visibility and engagement, making each campaign launch significant.
Post-launch, we actively monitor campaign performance and growth. With data-driven insights, we continuously refine and evolve our approach, ensuring each campaign not only meets its objectives but also fosters a long-lasting relationship between museums, artists, and collectors.